“We were tasked to deliver an imaginative response to a challenging space and budget.
In designing the exhibition, Populous have created a physical identity for WAF – a brand experience that can be packed up, shipped and re-assembled in locations globally. Both venues are located in Birmingham’s downtown area, and are a part of the Birmingham Jefferson Convention Complex (BJCC). Hosted by the University of Westminster in association with the London Festival of Architecture, WAF London is a showcase of international, game-changing architecture and design, and an opportunity to gain an insight into global architectural issues from some of the greatest minds in the industry, through talks and debates. Using every part and unique feature of the stunning industrial space, a magnetically suspended gallery displays the 350 shortlisted projects from the world’s best architects and designers. Global design firm Populous collaborated with the Birmingham Jefferson Convention Center to open two new venues in Birmingham, Alabama this past Fall. The dramatic 7 metre-high installation forms the centrepiece of the exhibition, held to showcase the very best in world architecture.
Taking inspiration from the Eames’ famous House of cards, international architecture and design firm Populous has created the inaugural World Architecture Festival (WAF) London exhibition through a unique design of hundreds of super-sized multiples of a single “W” form.
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